When it comes to oral care, it’s good to start ’em young! The SmileFrida Finger Brush makes it easy to clean your squirmy little one’s baby teeth, ...

Our Hair Detangler brush is designed to tame your toddler’s tangles, minus the tears. Soft + Flexible bristles perfect for fine or straight hair. ...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper. See what you're snipping through the ...

Our Hair Detangler brush is designed to tame your toddler’s tangles, minus the tears. Soft + Flexible bristles perfect for fine or straight hair. ...

A natural solution for colic, constipation, and other gas-related problems, the Windi works instantly and does not require ingestion of any drops o...

Prevent resting itch face and kick dry skin, cradle cap + eczema to the curb! DermaFrida the SkinSoother is a baby spa in the palm of your hand, ke...

Description The ultimate booger-busting team brings you our 3-in-1 Picker. It's as grossly satisfying as sucking snot, but perfectly designed to cl...

MediFrida delivers the full dose through a soft, familiar paci that sends medicine to the side of the cheek, as recommended by doctors, bypassing b...

Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Includes t...

Doctor invented and recommended. Made in Sweden, the Frida NoseFrida is your go-to natural, hygienic baby booger buster. It's totally safe (for par...

Potty training in the wild can be dirty work. The Fold-And-Go Potty Seat converts a germy adult-sized toilet into a clean, comfy commode for your k...

Mesh-free, mess-free recovery wear by FridaBaby that stretches even more than you have, yet won’t roll down over the incision. Soft, seamless and b...

With ‘rhoids, swelling and even tearing, something as simple as sitting will be a real pain in the...butt. The Perineal Comfort Cushion provides a...

NoseFrida Saline Snot Spray is the all-natural, simple saline solution. And by simple we mean two ingredients - sea salt and water - that's all! Th...

Replacement filters (20 count) for NoseFrida The SNOTSUCKER Nasal Aspirator.  Clinically proven to prevent bacterial and mucus transfer.  Made of m...

Mesh-free, mess-free recovery wear that stretches even more than you have. Soft, seamless and breathable to keep pads (and everything else) in plac...

Mesh-free, mess-free recovery wear that stretches even more than you have, yet won’t roll down over the incision. Soft, seamless and breathable to ...

Mesh-free, mess-free recovery wear that stretches even more than you have. Soft, seamless and breathable to keep pads (and everything else) in plac...

Toss the hospital peri bottle and get this bidet for your vajay. It’s the MomWasher for relief and postpartum care down there.  ​• ​CLEANSE: The Up...

 Gone are the days of adult diapers filled with ice chips. These ingenious 2-in-1 postpartum padsicles combine instant cold therapy + an absorbent ...

Customise lunch combinations and keep food cooler for longer with our versatile insulated lunchbag! Designed with flexible sides to fit even more o...

Oral health starts young - now that your 6-12 month old is growing new pearly whites, it's time to start practicing proper oral care. The Training ...