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Fluffy Whale is a snuggly swimmer, with baby-blue fur and a creamy, dreamy tummy. This charismatic cutie is always cheery, with a big stitchy smile...

Bashful Twinkle Bunny shimmers and shines with gossamer soft creamy fur and glimmering silver stars in her ears. Indulge in the softest of cuddles ...

Wakey-wakey! It's Amuseable Toast! Adorably goofy and kawaii, this squishable silly loves to loaf around! Freshly baked, with a fluffy white tummy ...

Want all the love of a puppy without the potty training? Tink is the Bellie for you! Tink's ears are perked to hear you call them for snuggle time....

Amuseables Sports Golf Bag Charm is the perfect game day companion in textured cream fur. With a blue visor and a fine cord thumbs up, this golf ba...

Silvie Shark is all smiles! In soft, short-pile grey fur, Silvie has the biggest, brightest set of fine cord teeth! With small fins and an upturned...

Flip and flap and say hello to adorable Cordy Roy Baby Duckling! A nubbly, nuzzly buttercream cutie, this little scamp is newly hatched! Little han...

For legendary baby play time Keep Baby giggling throughout any quest with this soft, moss-green treat! The Bashf...

A paw to hold on long journeys. Irresistibly soft in a peach pink coloured fur made from...

The Cordy Roy Baby Elephant Soother brings snuffly snuggles for sleepy calves. Bonny and funny in blue and vanilla, this jolly elly is a buddy, to...

A gorgeous gift all wrapped up! A perfect gift for newborns, the Bashful Blue Bunny Soother is our most loved Ba...

Adventures in softness! SAFETY & CARE Tested against and passed ASTM requirements. Suitable from birth. Made from 100% polyester. ...

The Bashful Black & Cream Puppy Comforter is a portable patch of softness. This characterful puppy has been designed to comfort with squashy p...

Introducing the Bashful Dragon Comforter, soft in a mossy-green hue and made from recycled fibres. Our most loved dragon companion has suedette wi...

Fuddlewuddle Ginger Cat is strokeably soft in beautifully tousled marmalade fur. With splashes of cream, marshmallow paws, a pink suedette nose an...

Cheeky little Bashful Fox is a jiffly ginger cub with fluffy white ears, feet and tail-tip. He loves to play giggly games, but this wily fox is f...

ONE SIZE - H9" X W13" How could anyone resist that face? Randall Basset Hound is so appealing, with big bold eyes and sleepy lids. A gorgeous tof...

ONE SIZE - H5" X W5" Squat and swirly with a goofy grin and gorgeous golden fur, that's Amuseable Pain Au Raisin! Wearing a crown of velvety rais...

SIZE - H19" X W6" Jellycat Jack is finally here! This tuxedo cat has soft tufty fur, huge stitched paws and a friendly smile. With a long curved t...

The Jellycat Bag Charm is a tiny piece of history – clip it onto your bag and celebrate with us! In black and cream soft textured fur with an ora...